[2023] What is the Second Largest Sportswear Manufacturer in the World?

Quick Answer: The second largest sportswear manufacturer in the world, after Nike, is Adidas AG. Founded in 1924, Adidas is a German athletic apparel and footwear corporation known for its wide range of products, including apparel, footwear, sportswear, sports equipment, and toiletries. With its headquarters in Herzogenaurach, Bavaria, Germany, Adidas has a strong global presence and is recognized for its iconic three stripes logo. The company has subsidiaries such as Adidas Runtastic and Matix, and it has made advancements in technology, such as the Adidas 1, the first shoe to use a microprocessor. In recent years, Adidas has also acquired other brands like Reebok and Runtastic.

Welcome to our comprehensive guide on the second largest sportswear manufacturer in the world! In this article, we will delve into the history, products, marketing, sponsorship, IP protection, corporate information, criticism, and more surrounding this prominent brand. Whether you’re a sports enthusiast, an athlete, or simply interested in the sportswear industry, this article will provide you with valuable insights and information.

Table of Contents

• Quick Answer
• Quick Tips and Facts
• Background
• History
• Products
• Marketing
• Sponsorship
• IP Protection
• Corporate Information
• Criticism
• References
• FAQ
• Conclusion
• Recommended Links
• Reference Links

Quick Answer

The second largest sportswear manufacturer in the world, after Nike, is Adidas AG. Founded in 1924, Adidas is a German athletic apparel and footwear corporation known for its wide range of products, including apparel, footwear, sportswear, sports equipment, and toiletries. With its headquarters in Herzogenaurach, Bavaria, Germany, Adidas has a strong global presence and is recognized for its iconic three stripes logo. The company has subsidiaries such as Adidas Runtastic and Matix, and it has made advancements in technology, such as the Adidas 1, the first shoe to use a microprocessor. In recent years, Adidas has also acquired other brands like Reebok and Runtastic.

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Quick Tips and Facts

Here are some quick tips and facts about Adidas, the second largest sportswear manufacturer in the world:

• Founded in 1924 by Adolf Dassler, Adidas has a rich history in the sportswear industry.
• The company’s headquarters are located in Herzogenaurach, Bavaria, Germany.
• Adidas is known for its iconic three stripes logo, which it acquired from Finnish sports company Karhu Sports in 1952.
• In 2018, Adidas had a revenue of €21.915 billion.
• Adidas offers a wide range of products, including apparel, footwear, sportswear, sports equipment, and toiletries.
• The company has subsidiaries such as Adidas Runtastic and Matix.
• Adidas has a historical rivalry with Puma, which was founded by Adolf Dassler’s brother Rudolf.
• The company has been involved in various sports sponsorships, including football, basketball, cricket, golf, gymnastics, ice hockey, lacrosse, running, skateboarding, tennis, and kabaddi.
• Adidas has made advancements in technology, such as the Adidas 1, the first shoe to use a microprocessor.
• In recent years, Adidas has acquired other brands like Reebok and Runtastic.

Background

To understand the second largest sportswear manufacturer in the world, it’s important to delve into its background and history. Let’s explore the origins and growth of Adidas.

History

Adidas AG, originally named Gebrüder Dassler Schuhfabrik, was founded in 1924 by Adolf Dassler in Herzogenaurach, Bavaria, Germany. The company initially focused on manufacturing athletic shoes and gained recognition for its innovative designs and quality craftsmanship. Over the years, Adidas expanded its product range to include apparel, sportswear, sports equipment, and toiletries.

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Products

Adidas offers a diverse range of products to cater to the needs of athletes and sports enthusiasts worldwide. The company’s product lineup includes:

• Apparel: Adidas produces a wide variety of clothing items, including t-shirts, jackets, hoodies, pants, leggings, and more. The apparel is designed to provide comfort, style, and functionality for various sports and activities.

• Footwear: Adidas is renowned for its athletic footwear, which encompasses running shoes, basketball shoes, soccer cleats, tennis shoes, and more. The brand incorporates innovative technologies and materials to enhance performance and support athletes in their respective sports.

• Sportswear: In addition to apparel and footwear, Adidas offers a comprehensive range of sportswear, including jerseys, shorts, tracksuits, and training gear. These products are designed specifically for different sports, ensuring optimal performance and comfort.

• Sports Equipment: Adidas manufactures a variety of sports equipment, such as soccer balls, basketballs, golf clubs, tennis rackets, and more. The company’s commitment to quality and innovation extends beyond apparel and footwear to provide athletes with top-notch equipment.

• Toiletries: Adidas also offers a line of toiletries, including body wash, deodorant, and fragrances. These products are designed to complement an active lifestyle and provide a fresh and invigorating experience.

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Marketing

Adidas has established itself as a prominent brand in the sportswear industry through strategic marketing initiatives. The company employs various marketing strategies to promote its products and connect with its target audience.

One of the key elements of Adidas’ marketing strategy is its focus on brand ambassadors and sponsorships. The company collaborates with renowned athletes, teams, and sports organizations to endorse its products and enhance brand visibility. By associating with high-profile athletes and teams, Adidas aims to inspire and motivate consumers to pursue an active lifestyle and achieve their athletic goals.

Adidas also invests in innovative marketing campaigns that resonate with its target audience. The brand leverages social media platforms, digital advertising, and experiential marketing to engage consumers and create memorable brand experiences. Through captivating storytelling and visually appealing content, Adidas effectively communicates its brand values and product offerings.

Furthermore, Adidas embraces collaborations with fashion designers, celebrities, and artists to create limited-edition collections and exclusive collaborations. These partnerships not only attract attention but also position Adidas as a brand that transcends sports and intersects with fashion and culture.

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Sponsorship

Adidas has a strong presence in the world of sports sponsorship. The company partners with various sports teams, athletes, and events to showcase its products and support the sporting community.

Adidas’ sponsorship portfolio spans across a wide range of sports, including football, basketball, cricket, golf, gymnastics, ice hockey, lacrosse, running, skateboarding, tennis, and kabaddi. The brand sponsors both individual athletes and teams, providing them with apparel, footwear, and equipment.

By sponsoring high-profile athletes and teams, Adidas not only gains exposure but also aligns itself with the values and aspirations of the sporting community. The brand’s commitment to supporting athletes and promoting sports excellence is evident in its extensive sponsorship initiatives.

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IP Protection

As a leading sportswear manufacturer, Adidas places great importance on protecting its intellectual property (IP) rights. The company has a robust IP protection strategy in place to safeguard its brand identity and innovations.

Adidas holds numerous trademarks worldwide, including its iconic three stripes logo. The brand actively monitors and enforces its trademarks to prevent unauthorized use and infringement. Through legal actions and collaborations with law enforcement agencies, Adidas aims to maintain the integrity of its brand and protect consumers from counterfeit products.

In addition to trademarks, Adidas also invests in research and development to create innovative products. The company files patents to protect its technological advancements and unique designs. By securing patents, Adidas ensures that its inventions remain exclusive and sets itself apart from competitors.

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Corporate Information

Adidas AG is a publicly traded company with its headquarters in Herzogenaurach, Bavaria, Germany. Here are some key details about the corporate information of Adidas:

• CEO: Bjørn Gulden became the CEO of Adidas in January 2023, succeeding Kasper Rørsted, who stepped down in 2023.
• Revenue: In 2018, Adidas reported a revenue of €21.915 billion.
• Subsidiaries: Adidas has subsidiaries such as Adidas Runtastic and Matix, which contribute to the company’s overall business operations and product offerings.

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Criticism

While Adidas is a prominent sportswear manufacturer, it has faced criticism and controversies over the years. It’s important to acknowledge both the positive aspects and the criticisms surrounding the brand. Here are some notable points of criticism:

• Labor Practices: Like many large corporations in the fashion industry, Adidas has faced criticism regarding its labor practices. Concerns have been raised about working conditions in factories where Adidas products are manufactured, including issues related to fair wages, working hours, and worker safety. The company has taken steps to address these concerns and improve labor conditions through initiatives such as the Adidas Better Work Program.

• Environmental Impact: As a manufacturer of apparel and footwear, Adidas has a significant environmental footprint. The production and disposal of synthetic materials, such as polyester, used in its products contribute to environmental pollution. However, Adidas has made efforts to reduce its environmental impact by implementing sustainable practices, such as using recycled materials and reducing water consumption in manufacturing processes.

• Pricing: Some consumers have criticized Adidas for the pricing of its products, perceiving them as expensive compared to other sportswear brands. However, it’s important to note that the pricing of athletic apparel and footwear is influenced by factors such as quality, technology, and brand reputation.

It’s essential to consider these criticisms alongside the positive aspects of Adidas’ brand and products. The company has taken steps to address these concerns and improve its practices, demonstrating a commitment to social and environmental responsibility.

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References

For further reading and validation, here are some reference links related to Adidas, the second largest sportswear manufacturer in the world:

• Adidas – Wikipedia
• Adidas Official Website

For more information on athletic brands, sports apparel, sports marketing, and active lifestyle, check out these related articles on Athletic Brands™:

• 2023 Who is the 2nd Largest Sportswear Manufacturer?
• Athletic Brand Guides
• Sports Apparel
• Sports Marketing
• Active Lifestyle

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Disclaimer: The information provided in this article is based on research and does not constitute financial or professional advice. Prices and availability of products may vary depending on the location and platform.