[2023] How big is the athletic apparel industry?

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Table of Contents

• Quick Answer
• Quick Tips and Facts
• Leading brands in the U.S.
• State of the U.S. activewear market
• Consumer’s love for Nike
• Key insights
• Editor’s Picks
• Current statistics on this topic
• Related topics
• Report on the topic
• Key figures
• Further reports
• Contact
• Cookie Consent Manager
• FAQ
• Conclusion
• Useful Links
• Reference Links

Quick Answer

The athletic apparel industry is a booming market with a projected value of over $400 billion by 2026. With the increasing popularity of athleisure and the rise in health-conscious consumers, the demand for athletic apparel continues to grow. Leading brands such as Nike, Adidas, and Under Armour dominate the market, catering to a diverse range of athletes and fitness enthusiasts.

Quick Tips and Facts

• The global athletic apparel market is expected to reach $547.7 billion by 2028, growing at a CAGR of 11.1% from 2021 to 2028.
• Athleisure wear has become a major trend, with consumers seeking comfortable and stylish clothing for both active and casual wear.
• The COVID-19 pandemic has further accelerated the growth of the athletic apparel industry, as more people engage in outdoor activities and prioritize health and fitness.
• Online retail channels have experienced significant growth, with e-commerce platforms offering a wide range of athletic apparel options and convenient shopping experiences.

Leading brands in the U.S.

The U.S. athletic apparel market is highly competitive, with several leading brands dominating the industry. These brands have established themselves as go-to choices for athletes and fitness enthusiasts. Here are some of the top brands:

1. Nike – Known for its innovative designs and high-performance products, Nike is a global leader in the athletic apparel industry. From running shoes to workout gear, Nike offers a wide range of products for athletes of all levels.

2. Adidas – Adidas is another prominent brand in the athletic apparel market, renowned for its quality products and stylish designs. The brand caters to various sports and activities, including running, soccer, basketball, and more.

3. Under Armour – Under Armour is known for its technologically advanced sportswear and athletic gear. The brand focuses on performance-enhancing products that help athletes push their limits.

4. Puma – Puma is a popular choice for athletes and casual wearers alike. The brand offers a range of athletic apparel and footwear, combining style and functionality.

5. Lululemon – Lululemon is a leading brand in the athleisure segment, specializing in yoga and workout apparel. The company's products are known for their comfort, durability, and trendy designs.

State of the U.S. activewear market

The U.S. activewear market is thriving, driven by factors such as increasing health consciousness, rising participation in sports and fitness activities, and the growing popularity of athleisure wear. Here are some key insights into the state of the U.S. activewear market:

• The U.S. activewear market was valued at $118.2 billion in 2020 and is projected to reach $181.1 billion by 2026, growing at a CAGR of 7.4% during the forecast period.

• Athleisure wear, which combines comfort and style, has become a significant trend in the U.S. market. Consumers are seeking versatile clothing that can be worn for both workouts and everyday activities.

• E-commerce has witnessed substantial growth in the activewear market, with consumers embracing online shopping for convenience and a wider selection of products.

• The COVID-19 pandemic has had a profound impact on the activewear market. With gyms and fitness centers temporarily closing, consumers turned to home workouts and outdoor activities, driving the demand for activewear.

Consumer’s love for Nike

Nike has a strong presence in the athletic apparel industry, and its popularity among consumers is undeniable. Here are some reasons why consumers love Nike:

1. Innovative Technology: Nike is known for its cutting-edge technology, incorporating features like Nike Air cushioning, Flyknit material, and Dri-FIT moisture-wicking fabric into its products.

2. Quality and Performance: Nike products are synonymous with quality and performance. Whether it's running shoes or workout apparel, Nike consistently delivers products that meet the demands of athletes.

3. Brand Reputation: Nike's brand reputation is a significant factor in its popularity. The company has built a strong brand image over the years, associated with excellence, athleticism, and style.

4. Wide Range of Products: Nike offers a vast selection of athletic apparel, footwear, and accessories for various sports and activities. From professional athletes to casual fitness enthusiasts, Nike caters to a diverse customer base.

5. Celebrity Endorsements: Nike has collaborated with numerous athletes and celebrities, creating buzz and further enhancing its brand appeal. The brand's endorsement deals with top athletes like LeBron James and Serena Williams also contribute to its popularity.

Key insights

• The global athletic apparel market is expected to witness significant growth in the coming years, driven by factors such as the rise in health-conscious consumers, increasing participation in sports and fitness activities, and the growing popularity of athleisure wear.

• Online retail channels play a crucial role in the growth of the athletic apparel industry, offering convenience, a wide range of options, and competitive pricing.

• Sustainability is becoming an important consideration for consumers. Many athletic apparel brands are incorporating eco-friendly materials and sustainable manufacturing practices into their products.

• The COVID-19 pandemic has reshaped the athletic apparel industry, with consumers prioritizing health and fitness and seeking comfortable clothing for home workouts and outdoor activities.

• The market is highly competitive, with leading brands investing in innovation, marketing, and collaborations to maintain their market share and appeal to consumers.

Editor’s Picks

Our team has handpicked some of our favorite athletic apparel products for you:

1. Nike Air Zoom Pegasus 38 Running Shoes – These running shoes from Nike offer excellent cushioning, support, and responsiveness for your runs.

2. Adidas Men's Essentials 3-Stripes Tapered Pants – These tapered pants from Adidas are perfect for both workouts and casual wear, combining style and comfort.

3. Under Armour Women's HeatGear Armour Leggings – These leggings from Under Armour are designed to keep you cool, dry, and comfortable during your workouts.

4. Puma Men's Rebel Bold Shorts – These shorts from Puma feature a bold design and are ideal for your training sessions or casual wear.

Check price on Amazon, Walmart, or Etsy.

Current statistics on this topic

Statistic	Data
Global athletic apparel market value by 2028	$547.7 billion
Projected U.S. activewear market value by 2026	$181.1 billion
Expected CAGR of the global athletic apparel market (2021-2028)	11.1%
Expected CAGR of the U.S. activewear market (2021-2026)	7.4%

Source: Grand View Research

Related topics

• The rise of athleisure wear
• The impact of COVID-19 on the athletic apparel industry
• Sustainable practices in the athletic apparel industry

Report on the topic

For a comprehensive report on the athletic apparel industry, check out the Global Athletic Apparel Market Report by Grand View Research.

Key figures

• The global athletic apparel market is projected to reach $547.7 billion by 2028.
• The U.S. activewear market is expected to grow at a CAGR of 7.4% from 2021 to 2026.
• Nike, Adidas, and Under Armour are leading brands in the U.S. athletic apparel market.

Further reports

Get the best reports to understand your industry:

• Athletic Footwear Market – Global Outlook and Forecast 2021-2026
• Sports Apparel Market – Global Outlook and Forecast 2021-2026

Contact

For any inquiries or questions, feel free to reach out to our team at [email protected].

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FAQ

Is the athletic apparel industry growing?

✅ Yes, the athletic apparel industry is experiencing significant growth. Factors such as increasing health consciousness, the rise in participation in sports and fitness activities, and the growing popularity of athleisure wear contribute to the industry's growth.

How many companies are in the athletic apparel industry?

The athletic apparel industry consists of various companies, ranging from established brands to emerging players. While it's challenging to provide an exact number, numerous companies compete in this highly competitive market.

Who is the market leader in athletic apparel?

Nike is considered one of the market leaders in the athletic apparel industry. The brand's innovative products, strong brand reputation, and extensive range of offerings have contributed to its market dominance.

What is the #1 selling athletic apparel company in the US?

Nike is widely recognized as the #1 selling athletic apparel company in the US. The brand's popularity, extensive marketing efforts, and quality products have propelled its success in the market.

What are some popular athletic apparel brands?

In addition to Nike, other popular athletic apparel brands include Adidas, Under Armour, Puma, and Lululemon. These brands offer a wide range of products for various sports and activities.

Are there sustainable options in the athletic apparel industry?

Yes, many athletic apparel brands are incorporating sustainable practices into their manufacturing processes. They use eco-friendly materials, reduce waste, and promote ethical production methods. Look for brands that prioritize sustainability when shopping for athletic apparel.

Conclusion

The athletic apparel industry is thriving, driven by factors such as increasing health consciousness, the rise in participation in sports and fitness activities, and the growing popularity of athleisure wear. Leading brands like Nike, Adidas, and Under Armour dominate the market, offering innovative and high-performance products for athletes and fitness enthusiasts. With the industry poised for continuous growth, consumers can expect a wide range of options and trends in the world of athletic apparel.

Useful Links

• Shop Nike, Adidas, Under Armour, Puma, and Lululemon on their respective websites.
• Nike Air Zoom Pegasus 38 Running Shoes on Amazon
• Adidas Men's Essentials 3-Stripes Tapered Pants on Amazon
• Under Armour Women's HeatGear Armour Leggings on Amazon
• Puma Men's Rebel Bold Shorts on Amazon

Reference Links

• Grand View Research – Athletic Apparel Market
• Research and Markets – Athletic Footwear Market
• Research and Markets – Sports Apparel Market