[2023] Activewear Industry Statistics: Market Size, Trends, and Insights

Stay ahead of the game with the latest activewear industry statistics and trends! Discover the growth potential, key players, and consumer insights in this comprehensive guide.

Quick Answer
Quick Tips and Facts
Background
Industry Overview
End-user Insights
Distribution Channel Insights
Regional Insights
Key Companies & Market Share Insights
Market Scope
Segments Covered
FAQ
Conclusion
Recommended Links
Reference Links

Quick Answer

The global activewear market is experiencing significant growth, with a projected market size of USD 451.10 billion by 2028, growing at a CAGR of 5.8% from 2022 to 2028. The market was impacted by the COVID-19 pandemic, but the demand for activewear has surged due to increased home workouts and outdoor activities. The women’s segment dominates the market, driven by the rising inclination towards trendy and fashionable activewear clothing. In-store distribution channels capture the largest revenue share, but online channels are expected to exhibit the highest growth rate. North America currently leads the market, followed by Asia Pacific, which is expected to have the highest growth rate.

Key Takeaways:

Global activewear market size: USD 451.10 billion by 2028
CAGR: 5.8% from 2022 to 2028
Women’s segment dominates the market
In-store distribution channels capture the largest revenue share
Online channels expected to exhibit the highest growth rate
North America leads the market, followed by Asia Pacific

Shopping Links:

SEE PRICE on: Women’s Activewear | Men’s Activewear | Kids’ Activewear

Quick Tips and Facts

The global activewear market is projected to reach USD 451.10 billion by 2028, with a CAGR of 5.8%.
The market experienced a surge in demand due to increased home workouts and outdoor activities during the COVID-19 pandemic.
The women’s segment dominates the market, driven by the rising inclination towards trendy and fashionable activewear clothing.
In-store distribution channels capture the largest revenue share, but online channels are expected to exhibit the highest growth rate.
North America leads the market, followed by Asia Pacific, which is expected to have the highest growth rate.

Background

The activewear industry has witnessed remarkable growth in recent years, driven by changing consumer lifestyles and increased participation in sports and fitness activities. Activewear, also known as sportswear or athletic apparel, includes clothing and footwear designed for physical activities, workouts, and sports.

The demand for activewear has surged due to various factors, including the rising awareness of health and fitness, the popularity of athleisure fashion, and the availability of trendy and functional activewear options. The industry has also been influenced by technological advancements, such as moisture-wicking fabrics, compression technology, and smart textiles.

Industry Overview

The global activewear market has experienced significant growth and is projected to continue expanding in the coming years. Here are some key insights into the industry:

Rising Demand for Activewear

The COVID-19 pandemic has had a profound impact on the activewear industry. With gyms and fitness centers temporarily closed, people turned to home workouts and outdoor activities, leading to a surge in demand for activewear. The trend of “athleisure” has also contributed to the increased popularity of activewear as everyday clothing.

Women’s Activewear Dominates the Market

The women’s segment dominates the activewear market, accounting for over 60% of the revenue share. Women are increasingly participating in sports and fitness activities and are more inclined towards trendy and fashionable activewear options. Brands have responded to this demand by offering a wide range of stylish and functional activewear for women.

Distribution Channels: In-store vs. Online

In-store distribution channels, including sports retailers and department stores, currently capture the largest revenue share in the activewear market. However, online channels, such as e-commerce platforms and brand websites, are gaining traction and are expected to exhibit the highest growth rate. The convenience of online shopping and the availability of a wide range of options have contributed to the growth of online sales.

Regional Insights

North America currently leads the activewear market, with a revenue share of over 35%. The region has a strong sports and fitness culture, and consumers are willing to invest in high-quality activewear. Asia Pacific is expected to have the highest growth rate, driven by factors such as increasing disposable income, rising health consciousness, and the growing popularity of sports and fitness activities.

End-user Insights

The activewear market caters to various end-user segments, including men, women, and kids. Here are some insights into each segment:

Women’s Activewear

The women’s segment dominates the activewear market, driven by the rising demand for fashionable and functional activewear options. Women are increasingly participating in sports and fitness activities and are looking for activewear that combines style and performance. Brands have responded to this demand by offering a wide range of options, including leggings, sports bras, tank tops, and jackets.

Shopping Links:

SEE PRICE on: Women’s Activewear

Men’s Activewear

The men’s activewear segment is also experiencing growth, although it is relatively smaller compared to the women’s segment. Men are becoming more conscious of their health and fitness and are actively participating in sports and workouts. The demand for comfortable and functional activewear options, such as shorts, t-shirts, and sweatpants, is on the rise.

Shopping Links:

SEE PRICE on: Men’s Activewear

Kids’ Activewear

The kids’ activewear segment is gaining traction as parents prioritize their children’s health and fitness. Activewear for kids includes comfortable and durable clothing suitable for sports, outdoor activities, and everyday wear. Brands offer a range of options, including t-shirts, leggings, shorts, and tracksuits, designed specifically for kids.

Shopping Links:

SEE PRICE on: Kids’ Activewear

Distribution Channel Insights

The activewear market is distributed through various channels, including in-store and online. Here are some insights into each distribution channel:

In-store Distribution Channels

In-store distribution channels, such as sports retailers, department stores, and specialty stores, currently capture the largest revenue share in the activewear market. These channels provide consumers with the opportunity to try on and feel the products before making a purchase. In-store shopping also offers a personalized experience and expert advice from sales associates.

Online Distribution Channels

Online distribution channels, including e-commerce platforms and brand websites, are gaining popularity in the activewear market. Online shopping offers convenience, a wide range of options, and the ability to compare prices and read customer reviews. The COVID-19 pandemic has further accelerated the growth of online sales as consumers turned to online shopping for their activewear needs.

Shopping Links:

Shop Activewear on Amazon | Activewear on Walmart | Activewear on Etsy

Regional Insights

The activewear market is geographically diverse, with different regions experiencing varying levels of growth and consumer preferences. Here are some insights into regional trends:

North America

North America currently leads the activewear market, with a revenue share of over 35%. The region has a strong sports and fitness culture, with a high level of participation in sports and workouts. Consumers in North America are willing to invest in high-quality activewear that offers both style and performance.

Asia Pacific

Asia Pacific is expected to have the highest growth rate in the activewear market. The region is witnessing increasing disposable income, rising health consciousness, and the growing popularity of sports and fitness activities. Countries like China and India are emerging as key markets for activewear, driven by a large population and changing consumer preferences.

The activewear market is highly competitive, with several key players dominating the industry. Here are some of the key companies and their market share insights:

Adidas: Adidas is a leading global brand in the activewear industry, offering a wide range of products for sports and fitness activities. The brand is known for its innovative designs, high-quality materials, and endorsement by professional athletes.
Nike: Nike is another major player in the activewear market, known for its iconic “swoosh” logo and innovative products. The brand offers a wide range of activewear options for men, women, and kids, catering to various sports and fitness activities.
PUMA: PUMA is a well-known brand in the activewear industry, offering stylish and functional activewear for men, women, and kids. The brand is known for its collaborations with celebrities and athletes, bringing a unique and trendy appeal to its products.
Columbia Sportswear: Columbia Sportswear is a leading brand in outdoor activewear, specializing in clothing and footwear for hiking, camping, and other outdoor activities. The brand is known for its durable and performance-driven products.
VF Corporation: VF Corporation is a global leader in the apparel and footwear industry, with a portfolio of brands including The North Face, Vans, Timberland, and more. The company offers a wide range of activewear options across its brands.
ASICS: ASICS is a renowned brand in the sports footwear and apparel industry, known for its high-performance products. The brand offers activewear for various sports, including running, tennis, and training.
Skechers: Skechers is a popular brand in the athletic footwear and apparel market, offering comfortable and stylish activewear options. The brand caters to men, women, and kids, with a focus on casual and lifestyle-oriented activewear.
Under Armour: Under Armour is a well-known brand in the activewear industry, specializing in performance-driven products for sports and fitness activities. The brand is known for its innovative technologies, such as moisture-wicking fabrics and compression technology.
Hanesbrands: Hanesbrands is a leading manufacturer and marketer of basic apparel, including activewear. The brand offers a range of activewear options for men, women, and kids, focusing on comfort and affordability.

Shopping Links:

SEE PRICE on: Adidas | Nike | PUMA | Columbia Sportswear | VF Corporation | ASICS | Skechers | Under Armour | Hanesbrands

Market Scope

The activewear market encompasses various product categories, end-user segments, distribution channels, and regions. Here is an overview of the market scope:

Product Categories

The activewear market includes a wide range of product categories, catering to different sports, fitness activities, and lifestyle preferences. Some popular product categories include:

Tops: T-shirts, tank tops, hoodies, jackets
Bottoms: Leggings, shorts, sweatpants
Sports Bras: High-impact, medium-impact, low-impact
Footwear: Running shoes, training shoes, sneakers
Accessories: Socks, headbands, wristbands

End-user Segments

The activewear market caters to various end-user segments, including men, women, and kids. Each segment has unique preferences and requirements when it comes to activewear.

Distribution Channels

Activewear is distributed through various channels, including in-store and online. In-store channels include sports retailers, department stores, and specialty stores, while online channels include e-commerce platforms and brand websites.

Regions

The activewear market is geographically diverse, with different regions experiencing varying levels of growth and consumer preferences. Key regions include North America, Europe, Asia Pacific, Central & South America, and the Middle East & Africa.

Segments Covered

The activewear market is segmented based on various factors, including end-user segments, distribution channels, and regions. Here are the segments covered in the market:

End-user Segments

Men
Women
Kids

Distribution Channels

In-store
Online

Regions

North America
Europe
Asia Pacific
Central & South America
Middle East & Africa

FAQ

What is the activewear market forecast?

The activewear market is projected to reach USD 451.10 billion by 2028, with a CAGR of 5.8% from 2022 to 2028.

Is the activewear market oversaturated?

While the activewear market is highly competitive, it is not necessarily oversaturated. The market continues to grow, driven by factors such as changing consumer lifestyles, increased participation in sports and fitness activities, and the availability of innovative and trendy activewear options.

What is the market research for the activewear industry?

Market research for the activewear industry involves analyzing various factors, including market size, growth rate, consumer preferences, distribution channels, and key players. It helps businesses understand market trends, identify growth opportunities, and make informed decisions.

What are the demographics of activewear?

Activewear caters to a wide range of demographics, including men, women, and kids of different age groups. The market is driven by factors such as changing consumer lifestyles, increased health consciousness, and the popularity of sports and fitness activities.

Shopping Links:

SEE PRICE on: Women’s Activewear | Men’s Activewear | Kids’ Activewear

Conclusion

The activewear industry is experiencing significant growth, driven by changing consumer lifestyles, increased participation in sports and fitness activities, and the availability of innovative and trendy activewear options. The market is projected to reach USD 451.10 billion by 2028, with a CAGR of 5.8% from 2022 to 2028. The women’s segment dominates the market, and in-store distribution channels currently capture the largest revenue share. However, online channels are expected to exhibit the highest growth rate. North America leads the market, followed by Asia Pacific, which is expected to have the highest growth rate.

To stay up to date with the latest trends and insights in the activewear industry, check out these recommended links:

[2023] Activewear Industry Statistics: Market Size, Trends, and Insights

Table of Contents

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Background