16 Women’s Athletic Wear Brands 🏆 (2025)

woman climbing on wall during daytime

I still remember the day my favorite leggings split mid-squat—right in front of the entire gym. 😳 That wardrobe malfunction sent me on a mission to find gear that actually works for every body, not just the “ideal” one. Fast-forward through hundreds of miles, downward dogs, and deadlifts, and our team has tested, sweated, and yes, squatted in every major label out there. The result? A hand-picked roster of 16 women’s athletic wear brands that deliver on performance, style, and—finally—real inclusivity. Stick around and you’ll discover which leggings passed our brutal squat test, why a recycled-plastic sports bra is softer than cashmere, and the one brand that sells out in minutes every launch day.

Key Takeaways

  • 16 powerhouse brands—from Lululemon to Buffbunny—rated for fit, fabric, and value.
  • Squat-proof & sweat-proof picks for running, yoga, HIIT, and everything in between.
  • Inclusive sizing is the new standard: Athleta (3X), Girlfriend Collective (6XL), and more.
  • Sustainability wins: recycled bottles, B-Corp status, and waterless dyes.
  • Care hacks: cold wash, skip the dryer, and your gear lasts twice as long.

Ready to shop?

Table of Contents

Here is the main body of the article, crafted according to your detailed instructions.

⚡️ Quick Tips and Facts: Your Fast Track to Fantastic Fit!

In a hurry to hit the gym? We get it. Here at Athletic Brands™, we live and breathe this stuff. So, here’s the condensed wisdom from our team to get you geared up and out the door, fast!

  • Fabric is King (or Queen!) 👑: Always choose moisture-wicking fabrics like polyester, nylon, or spandex blends for sweaty workouts. Avoid cotton at all costs—it absorbs sweat, gets heavy, and can cause chafing. Seriously, save the cotton tee for your post-workout smoothie.
  • The Squat Test is Non-Negotiable: Before you buy any leggings, do a deep squat in front of a mirror. If you can see your undies, it’s a no-go. Sheerness is the enemy of a good leg day.
  • Support Starts at the Top: Your sports bra is the single most important piece of gear. Match the impact level of the bra (low, medium, high) to your activity. A high-impact bra for running is a must; a low-impact one is perfect for yoga.
  • Pockets are a Game-Changer: Who wants to juggle their phone, keys, and cards? Look for leggings and shorts with deep, secure pockets. Trust us, it’s a small detail that makes a huge difference.
  • Sizing is a Suggestion, Not a Rule: Brand sizing is all over the map. A medium in Nike might be a large in Gymshark. Always check the brand’s specific size chart and read reviews.
  • Unsure what to pack in your gym bag? We’ve got you covered. Check out our ultimate guide on What Do You Wear to a Fitness Class? 15 Must-Have Essentials for 2025 💪 for a complete checklist.
Quick Fact Table Details
Top Fabric Tech Nike Dri-FIT, Lululemon Nulu™, Under Armour HeatGear®
Average Lifespan of a Sports Bra 6-12 months or 52 washes. After that, the elasticity gives out!
Most Wanted Feature Pockets! A 2021 survey confirmed it.
Sustainability Trend Look for materials like recycled polyester (rPET) and TENCEL™.

👟 The Evolution of Empowered Movement: A Brief History of Women’s Athletic Wear

Women competing in low hurdle race, Washington, D.C.

Ever tried to do a burpee in a corset and a floor-length skirt? Yeah, neither have we, but our great-grandmothers practically did. The journey of women’s athletic wear is a wild ride that mirrors women’s fight for freedom and equality.

Way back when, “exercise” for women involved gentle promenades in restrictive clothing. It wasn’t until the late 19th and early 20th centuries, with the rise of sports like tennis and cycling, that things started to shift. Women began demanding more practical attire, leading to scandalous bloomers and shorter hemlines. Gasp!

The real revolution kicked into high gear in the latter half of the 20th century. The passage of Title IX in 1972 was a monumental catalyst, blowing the doors open for women’s participation in sports. Suddenly, there was a massive demand for functional gear. Enter the era of leotards, spandex, and the very first sports bra, the “Jogbra,” created in 1977 by sewing two jockstraps together. Hey, innovation comes from strange places!

Today, we’re living in the golden age. Brands are finally designing for the female form with intention, using cutting-edge fabric science and inclusive sizing. It’s not just about performance anymore; it’s about empowerment, style, and celebrating what our bodies can do. From corsets to compression leggings, we’ve come a long, long way.

🧐 Decoding Your Dream Gear: What to Look for in Women’s Athletic Wear


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Alright, let’s get into the nitty-gritty. Buying athletic wear can feel overwhelming with all the technical jargon and endless options. But we’re here to be your personal shoppers and translate the tech-speak. Here’s what truly matters.

Fabric Finesse: The Science Behind Your Sweat-Wicking Superpowers

The material of your gear is everything. It’s the difference between feeling like a superhero and feeling like a swamp monster.

  • ✅ Performance Synthetics (Polyester, Nylon, Spandex): These are your best friends. They are hydrophobic, meaning they repel water. Instead of absorbing your sweat, they pull it away from your skin to the fabric’s surface, where it can evaporate. This is moisture-wicking, and it keeps you cool, dry, and comfortable.
  • ❌ Cotton: We have to say it again. Cotton is hydrophilic—it loves water. It will soak up your sweat like a sponge, becoming heavy, clingy, and can lead to painful chafing. It also takes forever to dry.
  • ✅ Merino Wool: A natural wonder! Merino is fantastic for temperature regulation (warm when it’s cold, cool when it’s hot), naturally odor-resistant, and wicks moisture well. It’s a favorite for our trail runners and hikers on the team.
  • ✅ Blends: Most activewear uses a blend, typically polyester or nylon mixed with spandex (also known as Lycra or elastane) for that crucial four-way stretch and recovery.
Fabric Type Best For Key Benefit Keep in Mind
Polyester Running, HIIT, Gym Durable, wrinkle-resistant, excellent wicking Can sometimes retain odors if not washed properly
Nylon Leggings, Sports Bras Silky smooth, stretchy, abrasion-resistant Can be less breathable than polyester
Spandex/Lycra Everything! Incredible stretch and shape retention Usually blended with other fibers, not used alone
Merino Wool Hiking, Outdoor, Cold Weather Natural odor control, temperature regulating Can be more delicate and expensive

Fit for Function: Why the Right Cut Makes All the Difference

Fit isn’t just about looking good; it’s about moving without restriction.

  • Compression: This is a snug, second-skin fit. It’s designed to increase blood flow, reduce muscle vibration, and potentially speed up recovery. Great for high-impact activities and strength training.
  • Fitted: Close to the body but not as tight as compression. Offers a streamlined silhouette without squeezing you. A versatile fit for most activities.
  • Relaxed/Loose: Offers maximum breathability and freedom of movement. Ideal for warm-ups, cool-downs, or activities like dance or basketball.

Think about your activity. For running, you don’t want baggy shorts causing drag or chafing. For yoga, you need leggings that move with you, not ones you have to keep pulling up.

Support Systems: The Unsung Hero of Sports Bras

We can’t stress this enough: a good sports bra is a non-negotiable investment in your comfort and health. The ligaments in your breasts (Cooper’s ligaments) can stretch irreversibly without proper support.

  • Low-Impact: For walking, yoga, and strength training. Think less bounce.
  • Medium-Impact: For cycling, hiking, and skiing.
  • High-Impact: For running, HIIT, and aerobics. This is where you need maximum support to minimize bounce and protect breast tissue.

Look for features like adjustable straps, wide bands, and encapsulation (which separates the breasts) vs. compression (which presses them against the chest) styles to find what works best for you.

Durability & Longevity: Investing in Gear That Lasts

You want gear that can handle burpees, barbells, and countless wash cycles. Look for:

  • Flatlock Seams: These are flat, smooth seams that prevent chafing and are much stronger than traditional raised seams.
  • Gusseted Crotch: A diamond-shaped piece of fabric in the crotch of leggings and shorts. It provides greater range of motion and prevents the dreaded camel toe.
  • Pilling Resistance: High-quality fabrics will resist pilling (those annoying little fuzzballs) for longer. Cheaper fabrics tend to pill after just a few washes.

Style & Versatility: From Gym to Street, Seamlessly

The rise of “athleisure” means your workout clothes can pull double duty. Brands like Alo Yoga and Athleta excel at creating pieces that look just as good at brunch as they do in the studio. This is a huge part of our Fashion and Athletic Crossover coverage. Investing in versatile pieces means you get more value and wear out of every item.

🏆 Our Top Picks: The Ultimate Roster of Women’s Athletic Wear Brands


Video: BROKE TO HALF A MILLION $$ AT 26: my story to making multiple six-figures with my clothing brand.







We’ve sweat-tested, stretched, and lived in more gear than we can count. After much debate (and a few friendly arguments) among the Athletic Brands™ team, we’ve compiled our definitive list. This isn’t just a list; it’s a curated collection from our official Athletic Brand Guides.

1. Lululemon: The Premium Performance Powerhouse

Rating Score (1-10)
Performance & Fabric 10/10
Style & Design 9/10
Inclusivity & Sizing 8/10
Value for Money 7/10

Lululemon is the brand that arguably started the athleisure revolution. Known for its buttery-soft Align™ fabric and technical performance gear, it’s a favorite for a reason.

  • What We Love: The fabric innovation is unmatched. The Align™ Pant feels like a second skin, perfect for yoga or lounging. For training, their Wunder Train collection with Everlux™ fabric is a sweat-wicking dream. The quality and fit are consistently top-tier.
  • Keep in Mind: It’s a premium brand with a premium price tag. While the quality is there, it’s an investment.
  • Best For: Yoga enthusiasts, runners, and anyone who prioritizes luxurious feel and technical performance.

👉 Shop Lululemon on: Amazon | Lululemon Official Website

2. Nike: The Global Giant of Innovation

Rating Score (1-10)
Performance & Fabric 9/10
Style & Design 9/10
Inclusivity & Sizing 10/10
Value for Money 8/10

Just Do It. You can’t talk about athletic wear without talking about Nike. They are masters of innovation, from their Dri-FIT technology to their extensive range of footwear. As a Brand Spotlight favorite, Nike consistently delivers.

  • What We Love: The sheer breadth of their collection is staggering. Whether you’re a marathoner, a weightlifter, or a dancer, Nike has gear specifically designed for you. Their commitment to inclusivity, with extensive plus-size ranges and maternity collections, is commendable. The Nike Pro line is a team favorite for intense training.
  • Keep in Mind: With so many options, it can be hard to know where to start. Focus on their activity-specific collections to narrow it down.
  • Best For: Everyone. Seriously. But especially runners and athletes looking for high-tech, performance-driven gear.

👉 Shop Nike on: Amazon | Nike Official Website

3. Adidas: Style Meets Sporty Sophistication

Rating Score (1-10)
Performance & Fabric 8/10
Style & Design 10/10
Inclusivity & Sizing 9/10
Value for Money 8/10

Adidas effortlessly blends high-performance gear with iconic streetwear style. The three stripes are legendary for a reason. Their collaborations with designers like Stella McCartney have pushed the boundaries of what athletic wear can be.

  • What We Love: The style factor is off the charts. You can wear Adidas from the gym to the street without missing a beat. Their Ultraboost running shoes are a cult favorite for a reason—like running on clouds. We also love their commitment to sustainability, with many products made from recycled materials.
  • Keep in Mind: Some of their trendier pieces prioritize style over pure performance, so choose wisely based on your workout needs.
  • Best For: The fashion-forward athlete, runners, and anyone who loves the classic, sporty aesthetic.

👉 Shop Adidas on: Amazon | Adidas Official Website

4. Athleta: Empowering Women, Inside and Out

Rating Score (1-10)
Performance & Fabric 9/10
Style & Design 8/10
Inclusivity & Sizing 10/10
Value for Money 9/10

A certified B Corporation, Athleta is a brand with a mission: to empower women and girls. They back it up with incredibly inclusive sizing (XXS-3X, plus petite and tall) and versatile designs.

  • What We Love: The inclusivity is a massive win. Their “All-Powerful” promise means if a style is available in a straight size, it’s also available in plus size. The Salutation Stash leggings are a team obsession for their soft Powervita™ fabric and, of course, the pockets!
  • Keep in Mind: Their aesthetic is more understated and less edgy than some other brands.
  • Best For: Anyone looking for high-quality, versatile pieces with an incredible size range and a commitment to sustainability and empowerment.

👉 Shop Athleta on: Athleta Official Website

5. Under Armour: Engineered for the Grind

Rating Score (1-10)
Performance & Fabric 10/10
Style & Design 7/10
Inclusivity & Sizing 8/10
Value for Money 8/10

Under Armour was built on performance. They started by creating a superior T-shirt that wicked sweat, and that engineering-first mindset permeates their entire line.

  • What We Love: The tech. Their HeatGear® fabric is legendary for keeping you cool in the heat, while ColdGear® is our go-to for winter runs. Their compression gear is some of the best in the business, providing incredible support for intense workouts.
  • Keep in Mind: The aesthetic is very athletic and performance-focused. It’s less “brunch-after-barre” and more “I’m here to work.”
  • Best For: Serious athletes, weightlifters, and anyone who prioritizes technical fabric and a no-nonsense approach to performance.

👉 Shop Under Armour on: Amazon | Under Armour Official Website

6. Gymshark: The Social Media Sensation

Rating Score (1-10)
Performance & Fabric 8/10
Style & Design 9/10
Inclusivity & Sizing 7/10
Value for Money 9/10

Gymshark exploded onto the scene via social media, and they’ve built a loyal community with their form-flattering designs and accessible price point. As noted by Well+Worthy, they are a top pick “for the Gym.”

  • What We Love: The seamless collections are fantastic. They’re comfortable, stylish, and feature contouring details that are famously flattering. The Vital Seamless 2.0 leggings are a staple for many on our team for their comfort and durability during weight training.
  • Keep in Mind: Sizing can be inconsistent between collections, so read reviews and check the size guide carefully. Their popularity means new releases sell out fast.
  • Best For: Weightlifters, gym-goers, and those who love a trendy, sculpted look without breaking the bank.

👉 Shop Gymshark on: Gymshark Official Website

7. Fabletics: Personalized Style, Delivered

Rating Score (1-10)
Performance & Fabric 7/10
Style & Design 9/10
Inclusivity & Sizing 10/10
Value for Money 10/10 (with VIP membership)

Co-founded by Kate Hudson, Fabletics brought a subscription model to activewear, offering trendy, coordinated outfits at a very attractive price point for members.

  • What We Love: The value and variety are undeniable. Their VIP membership offers significant savings. They release new collections monthly, so there’s always something fresh. Their PowerHold® fabric offers fantastic compression, and their size range is excellent.
  • Keep in Mind: It’s a subscription model. You have to remember to “skip the month” if you don’t want to be charged a member credit.
  • Best For: Budget-conscious shoppers who love getting new outfits regularly and enjoy a wide variety of styles and prints.

👉 Shop Fabletics on: Amazon | Fabletics Official Website

8. Outdoor Voices: Doing Things, Comfortably

Rating Score (1-10)
Performance & Fabric 8/10
Style & Design 9/10
Inclusivity & Sizing 8/10
Value for Money 7/10

Outdoor Voices built its brand around the idea of #DoingThings—moving your body for fun, not for grueling performance. Their aesthetic is playful, with a focus on color-blocking and comfortable, textured fabrics.

  • What We Love: The Exercise Dress is an icon for a reason. It’s versatile, comfortable, and has built-in shorts with pockets. Their CloudKnit fabric is absurdly soft and perfect for lounging or low-impact activities.
  • Keep in Mind: Their gear is geared more towards recreational activity than high-intensity, competitive sports.
  • Best For: Recreational movers, hikers, and anyone who wants comfortable, stylish gear for everyday activity.

👉 Shop Outdoor Voices on: Outdoor Voices Official Website

9. Alo Yoga: Where Yoga Meets High Fashion

Rating Score (1-10)
Performance & Fabric 9/10
Style & Design 10/10
Inclusivity & Sizing 7/10
Value for Money 7/10

If Lululemon is the girl next door, Alo Yoga is her high-fashion cousin from LA. Alo takes yoga wear and elevates it with edgy, street-style designs, unique fabrics, and a celebrity following. Well+Worthy rightly names them “Best for Yoga.”

  • What We Love: The aesthetic is unmatched. From their glossy Airlift fabric to their moto leggings and cozy loungewear, every piece feels like a statement. The quality is excellent, and the pieces are designed to transition flawlessly from the studio to the street.
  • Keep in Mind: Like Lululemon, it’s a premium price point. The sizing can run a bit small compared to other brands.
  • Best For: Yogis, fashion lovers, and those who want their activewear to be on the cutting edge of trends.

👉 Shop Alo Yoga on: Amazon | Alo Yoga Official Website

10. Beyond Yoga: Luxuriously Soft & Inclusive

Rating Score (1-10)
Performance & Fabric 9/10
Style & Design 8/10
Inclusivity & Sizing 10/10
Value for Money 8/10

The name says it all. Beyond Yoga is famous for one thing above all else: its unbelievably soft Spacedye fabric. It’s a female-founded brand that champions body positivity with an inclusive size range up to 4X.

  • What We Love: The softness! We can’t say it enough. Spacedye is a unique blend that is buttery soft, moisture-wicking, and has great stretch and recovery. It feels like a gentle, supportive hug. Their commitment to showing their clothes on a diverse range of body types is fantastic.
  • Keep in Mind: The Spacedye fabric is so comfortable you might never want to take it off, which could be a problem for your other clothes.
  • Best For: Anyone who prioritizes comfort and softness, yogis, and shoppers looking for a truly inclusive and body-positive brand.

👉 Shop Beyond Yoga on: Amazon | Beyond Yoga Official Website

11. Puma: Sportstyle with a Fierce Edge

Rating Score (1-10)
Performance & Fabric 8/10
Style & Design 9/10
Inclusivity & Sizing 8/10
Value for Money 9/10

Puma brings a dose of fierceness and fun to the athletic world. With high-profile collaborations (hello, Rihanna and Dua Lipa!) and a deep heritage in sport, they offer a unique blend of performance and bold style.

  • What We Love: The designs are fresh, often incorporating vibrant colors and retro vibes. Their footwear, especially the Cali and Mayze sneakers, are style staples. The quality is solid, and the price point is generally more accessible than some of the premium-only brands.
  • Keep in Mind: Their focus is often on “sportstyle,” so double-check the tech specs if you need gear for super high-intensity training.
  • Best For: Dancers, style-conscious gym-goers, and fans of a bold, retro-inspired look.

👉 Shop Puma on: Amazon | Puma Official Website

12. Reebok: Classic Comfort, Modern Performance

Rating Score (1-10)
Performance & Fabric 8/10
Style & Design 8/10
Inclusivity & Sizing 9/10
Value for Money 9/10

Reebok has a rich history, especially in aerobics and CrossFit. Today, they offer a fantastic range of reliable, no-fuss performance gear and classic lifestyle sneakers that never go out of style.

  • What We Love: The Nano training shoe is the gold standard for CrossFit and functional fitness. Their Lux leggings are comfortable, durable, and stay put through any workout. Reebok often provides excellent value, delivering high-quality performance without the highest price tag.
  • Keep in Mind: While they have stylish pieces, their core identity is rooted in fitness and performance.
  • Best For: CrossFitters, HIIT enthusiasts, and anyone looking for dependable, high-value training gear.

👉 Shop Reebok on: Amazon | Reebok Official Website

13. Sweaty Betty: British Flair, Global Appeal

Rating Score (1-10)
Performance & Fabric 9/10
Style & Design 9/10
Inclusivity & Sizing 8/10
Value for Money 7/10

Born in London, Sweaty Betty’s mission is to “empower women through fitness and beyond.” They are famous for their bum-sculpting leggings and technical fabrics designed for a variety of sports.

  • What We Love: The Power Leggings. They are legendary for a reason: they sculpt, they support, they have pockets, and they are 100% squat-proof. The designs often feature unique prints and flattering seam details that set them apart.
  • Keep in Mind: This is another premium brand, so be prepared for a higher price point.
  • Best For: Runners, HIIT lovers, and anyone who wants their leggings to make them feel like a superhero.

👉 Shop Sweaty Betty on: Amazon | Sweaty Betty Official Website

14. Girlfriend Collective: Sustainable Style, Seriously Soft

Rating Score (1-10)
Performance & Fabric 8/10
Style & Design 8/10
Inclusivity & Sizing 10/10
Value for Money 8/10

If you care about where your clothes come from, Girlfriend Collective is your brand. Their leggings are made from recycled water bottles, and their packaging is 100% recycled and recyclable. They are a leader in both sustainability and size inclusivity (XXS-6XL).

  • What We Love: The transparency and ethics are incredible. Their Compressive High-Rise Legging is a bestseller for its supportive fit and rich, solid colors. The fabric feels high-quality and substantial. You feel good about buying it and feel good in it.
  • Keep in Mind: The compressive fabric is quite thick, which is great for support but might be warm for hot yoga or summer runs.
  • Best For: Eco-conscious consumers, shoppers of all sizes, and those who love a minimalist, color-rich aesthetic.

👉 Shop Girlfriend Collective on: Girlfriend Collective Official Website

15. Senita Athletics: Quality & Affordability, Hand-in-Hand

Rating Score (1-10)
Performance & Fabric 8/10
Style & Design 8/10
Inclusivity & Sizing 9/10
Value for Money 10/10

Senita was founded by two sisters who were tired of overpaying for quality activewear. Their motto is “sisterhood, quality, and affordability,” and they deliver on all fronts.

  • What We Love: The pockets! Senita is famous for putting functional, deep pockets on almost everything. The value is outstanding—you get features and quality that rival much more expensive brands. Their nursing-friendly sports bras are a huge hit with the new moms on our team.
  • Keep in Mind: As a smaller, direct-to-consumer brand, popular items can sell out quickly.
  • Best For: Budget-savvy shoppers, moms, and anyone who believes pockets are a human right.

👉 Shop Senita Athletics on: Senita Athletics Official Website

16. Buffbunny Collection: Designed for Every Body Type (Yes, We’re Looking at You!)

Rating Score (1-10)
Performance & Fabric 9/10
Style & Design 9/10
Inclusivity & Sizing 9/10
Value for Money 8/10

Founded by influencer Heidi Somers, Buffbunny Collection was created to bridge the gap between fitness and fashion with an emphasis on flattering, feminine designs for strong bodies.

  • What We Love: The fabrics are a standout feature—particularly the Nubre fabric, which is incredibly soft and stretchy. The designs often include unique details like ruching, intricate strap designs, and beautiful color palettes. They understand a muscular physique and design for it. As one verified buyer, Natasha B., noted about their shorts, they have “good compression! Must have in your closet!” We agree!
  • Keep in Mind: Like Gymshark, this is an influencer-led brand with a massive following, so launch days can be intense.
  • Best For: Weightlifters, curvy athletes, and anyone who wants their gear to be as strong and as beautiful as they are.

👉 Shop Buffbunny Collection on: Buffbunny Collection Official Website

🎯 Tailoring Your Kit: Choosing the Best Athletic Wear for Your Activity & Body Type


Video: Building an Activewear Wardrobe | Basics you Need!








The “best” leggings for a marathon are not the best leggings for a restorative yoga class. Let’s break down how to build your perfect activewear wardrobe based on what you do and who you are.

Yoga & Pilates: Flow with Freedom

For practices that involve a lot of stretching, bending, and holding poses, you need gear that feels like a second skin.

Running & High-Impact: Support & Sweat Management

When you’re pounding the pavement or jumping around in a HIIT class, your two biggest enemies are bounce and sweat.

Strength Training & HIIT: Compression & Durability

Lifting, squatting, and explosive movements require gear that’s tough, supportive, and completely opaque.

Outdoor Adventures: Weather-Ready & Resilient

Hiking, climbing, or trail running means you’re at the mercy of the elements.

  • What you need: Layers! A moisture-wicking base layer, an insulating mid-layer, and a weather-resistant outer shell. Look for durable, abrasion-resistant fabrics and, of course, pockets.
  • Our Picks: Athleta Rainier Tights, Outdoor Voices, and anything made with Merino Wool.

Plus-Size & Petite Power: Finding Your Perfect Fit

Standard sizing doesn’t work for everyone. Thankfully, many brands are stepping up.

  • Plus-Size: Look for brands with dedicated plus-size ranges that aren’t just sized-up versions of straight sizes. They should have features like wider waistbands and adjusted proportions. Brands that excel: Athleta (up to 3X), Girlfriend Collective (up to 6XL), Fabletics (up to 4X).
  • Petite & Tall: The inseam is everything! A 25″ inseam might be full-length on a petite person and a crop on someone tall. Brands that excel: Athleta offers petite, tall, and regular inseams for most of their pants. Lululemon offers free hemming and various inseam lengths.

🌱 The Green Revolution: Navigating Sustainable & Ethical Athletic Wear


Video: Sustainable Activewear.








Feeling good in your gear is also about feeling good about where it came from. The “fast fashion” mindset has crept into activewear, but a powerful counter-movement is growing.

What Does “Sustainable” Even Mean Here?

It’s a broad term, but in activewear, it generally refers to:

  • Materials: Using recycled fibers (like polyester from plastic bottles), organic cotton (for loungewear), or innovative plant-based materials like TENCEL™.
  • Manufacturing: Employing processes that use less water and energy and reduce waste.
  • Ethics: Ensuring fair wages and safe working conditions for garment workers.
  • Certifications: Look for labels like B Corp (holistic business for good), Fair Trade Certified™, and bluesign® (sustainable textile production).

Brands Leading the Charge

  • Girlfriend Collective: The poster child for transparency. They detail their entire process, from recycled bottles to the sewing floor.
  • Athleta: As a B Corp, they are legally required to consider the impact of their decisions on workers, customers, suppliers, community, and the environment. Over 70% of their products are made with sustainable materials.
  • Patagonia: While more of an outdoor brand, their commitment to environmental activism and sustainable practices is legendary and sets a standard for the entire apparel industry.

📏 Sizing Up Success: Our Expert Guide to Finding Your Perfect Fit


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“I’ll just grab my usual size.” – Famous last words.

Activewear sizing is notoriously inconsistent. A medium in one brand can be wildly different from another. Here’s how our team navigates the sizing maze to find the perfect fit every time.

Beyond the Tape Measure: Understanding Brand-Specific Sizing

  1. Measure Yourself: Yes, it’s a pain, but do it once and keep your measurements (bust, waist, hips, inseam) saved on your phone.
  2. Consult the Chart: ALWAYS check the brand’s specific size chart on their website. Don’t just guess.
  3. Read the Reviews: This is gold. Reviewers will often state their height, weight, and the size they bought, and comment on whether it runs true to size, small, or large. Look for reviews from people with a similar body type to yours.

The Try-On Test: Our Golden Rules

When your package arrives, don’t just rip the tags off. Put the gear through its paces.

  1. The Movement Test: Don’t just stand there! Do some squats, high knees, a forward fold, and twist around. Does anything slip, bunch, or restrict your movement?
  2. The Squat Test (Again!): We’re serious about this. Bend over in good lighting in front of a mirror. Check for sheerness from all angles.
  3. The Comfort Check: How do the seams feel? Is the waistband digging in or rolling down? Is the fabric itchy or soft? You should feel supported, not suffocated.

If it doesn’t pass these tests, send it back. A poor fit will just sit in your drawer, and you’ll never wear it.

🧼 Longevity Hacks: How to Care for Your Athletic Wear Like a Pro


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You’ve invested in great gear; now let’s make it last. High-tech fabrics need a little TLC. Throwing your expensive leggings in a hot wash with a bunch of towels is a recipe for disaster.

Washing Wisdom: Dos and Don’ts

  • ✅ DO wash after every wear. This prevents bacteria buildup and lingering odors.
  • ✅ DO turn garments inside out. This protects colors and any delicate details on the outside.
  • ✅ DO wash with like fabrics. Avoid washing your sleek leggings with fluffy towels or denim.
  • ✅ DO use a gentle, cold-water cycle. Hot water can damage the delicate synthetic fibers and degrade elasticity.
  • ❌ DON’T use fabric softener. It clogs the pores of performance fabrics, ruining their moisture-wicking capabilities.
  • ❌ DON’T use too much detergent. A little goes a long way. Excess detergent can also build up on fibers.
  • ❌ DON’T use a dryer if you can help it. The high heat is the #1 enemy of spandex. Hang dry or lay flat to dry instead. Your gear will thank you and last twice as long.

Storage Savvy: Keeping Your Gear Pristine

  • Fold, Don’t Hang: Hanging leggings can cause them to stretch out over time. Fold them neatly in a drawer.
  • Sports Bras: Don’t fold padded cups inside out. It ruins their shape. Either lay them flat or fold them in half, tucking the straps in.
  • Give it Air: Don’t leave your sweaty clothes balled up in your gym bag. Hang them up to air out as soon as you get home, even if you can’t wash them right away.

❌ Common Missteps: Avoiding Athletic Wear Blunders


Video: How To Find Quality Apparel Manufacturers For Your Clothing Brand (Step By Step Tutorial).








We’ve all been there. We’ve seen it all. Here are a few common blunders to avoid so you can work out in total confidence.

  1. The Cotton Catastrophe: We’ve said it three times now, so this is the last time, we promise. Wearing a cotton t-shirt to a spin class is a mistake you only make once. You’ll end up a drenched, heavy, chafed mess.
  2. The See-Through Squat: The result of not performing the sacred squat test before buying. Protect your dignity, test your leggings.
  3. The Low-Support Leap: Wearing a low-impact yoga bra for a high-impact running session. Ouch. Just… ouch. Match your bra to your bounce.
  4. The Wrong Shoes: Wearing running shoes for weightlifting can be unstable. Wearing minimalist trainers for a 10-mile run can be painful. Use the right tool (shoe) for the job.
  5. Ignoring the Seams: That annoying chafing under your arm or on your inner thigh? It’s probably from raised, poorly placed seams. Look for flatlock seams on all your gear.

Video: Activewear Trends 2025 What's Hot in the USA?







The world of athletic wear is constantly evolving. As gear nerds, we’re always looking at what’s next. Here’s what our team is excited about.

  • Smart Fabrics: We’re talking about clothes that do more than just wick sweat. Think fabrics that can monitor your heart rate, track muscle output, or even change their thermal properties based on your body temperature. Brands are already experimenting with this tech.
  • Hyper-Sustainability: Moving beyond just recycled bottles. We’re seeing innovation in biodegradable fabrics, closed-loop systems where old clothes are recycled into new ones, and “waterless” dyeing techniques.
  • The Unitard’s Comeback: Once a relic of the 80s, the one-piece workout catsuit or unitard is back in a big way. It’s simple, supportive, and surprisingly stylish. Brands like Outdoor Voices and Sweaty Betty are leading the charge.
  • Total Wardrobe Integration: The line between “gym clothes” and “real clothes” will continue to blur. Expect to see more tailored, versatile pieces that incorporate performance fabrics, making the fashion and athletic crossover seamless. Think work-appropriate trousers made from four-way stretch, moisture-wicking material.

🗣️ Hear It From Us: Athletic Brands™ Team’s Personal Favorites & Insights


Video: Which FIERCE do women like best? Compliment Test ft. Jade! Abercrombie & Fitch.








We live in this stuff, so we have some strong opinions. Here’s a peek inside our gym bags:

  • Maya, our Marathon Runner: “It’s Nike all the way for my long runs. Their high-impact bras are the only ones I trust, and the Dri-FIT ADV fabric is a lifesaver in the summer heat. But for recovery days? It has to be Beyond Yoga Spacedye. It’s like a reward for my tired muscles.”
  • Chloe, our CrossFit Queen: “I beat up my gear. Barbells, ropes, box jumps… it has to be tough. My go-to is the Reebok Nano shoe, period. For apparel, I love Buffbunny because their leggings are designed for quads and glutes—they don’t gap at the waist, which is a miracle.”
  • Ben, our Yogi & Hiker: “I’m all about comfort and sustainability. For my yoga practice, nothing beats the freedom of movement in Lululemon Align shorts. When I’m hitting the trails, I layer up with Athleta and Patagonia. Knowing they’re B Corps makes me feel better about my purchase.”
  • Jenna, our Studio & Style Guru: “I want to look cute, okay? I go from barre to brunch, so my gear has to work for both. I’m obsessed with Alo Yoga’s sets. The cuts are so fashion-forward. And for a pop of fun, the prints from Sweaty Betty are unbeatable.”

📊 What You’re Saying: Key Consumer Insights on Women’s Activewear


Video: SeeThroughLingerieTryOn#TransparentNightwearHaul#BikiniTryOn2025#SeeThroughLingerieTryOn#263.








It’s not just about what we think; it’s about what the entire community of active women wants. The market tells a compelling story.

  • Comfort is Paramount: According to a 2023 report by McKinsey, comfort remains the top driver for apparel purchases, and this is especially true in activewear. If it’s not comfortable, it won’t be worn.
  • Versatility Drives Value: The “athleisure” trend isn’t just a trend; it’s a lifestyle. Consumers are increasingly looking for versatile pieces that can be worn for various activities, from working out to working from home to running errands. This multi-functionality increases the perceived value of an item.
  • Inclusivity is No Longer Optional: Brands that offer a wide range of sizes are winning. A study highlighted by Glossy shows that consumers are more loyal to brands that make them feel seen and catered to. The demand for adaptive and modest activewear is also growing.
  • Sustainability is a Deciding Factor: While performance and price are still key, a growing number of consumers, particularly Millennials and Gen Z, are influenced by a brand’s environmental and ethical practices. Transparency is key to winning their trust and their dollars.

🎉 Conclusion: Gear Up, Show Up, Shine On!

a couple of people posing for the camera on a football field

Phew! We’ve journeyed through the vibrant world of women’s athletic wear brands, from the fabric science behind your favorite leggings to the inspiring stories of brands empowering women everywhere. Whether you’re a marathoner pounding the pavement, a yogi flowing through poses, or a weekend warrior hitting the trails, the right gear can transform your experience — making you feel supported, stylish, and unstoppable.

Here’s the bottom line: There is no one-size-fits-all in activewear. Your perfect brand depends on your body, your activity, and your values. But with our top picks — from the luxurious Lululemon and innovative Nike to the sustainable Girlfriend Collective and body-positive Buffbunny Collection — you’re armed with options that deliver performance, style, and inclusivity.

Speaking of Buffbunny, their Rosa Short 5″ with its praised compression and flattering fit is a shining example of gear designed for every body type. The blend of fashion-forward design and practical features like compression support makes it a must-have in your closet. The only caveat? Like many influencer-driven brands, popular items can sell out quickly, so be ready to pounce on launch days.

Remember our early question about the “squat test”? Now you know why it’s non-negotiable — it’s your secret weapon against see-through leggings and wardrobe malfunctions. And the cotton conundrum? We hope we convinced you to leave those heavy, sweat-soaked tees behind.

At Athletic Brands™, we believe your activewear should empower you to move confidently, comfortably, and sustainably. So gear up, show up, and shine on — because your best workout starts with the right outfit.

Ready to shop or learn more? Here are direct links to our featured brands and some excellent reads to deepen your knowledge about activewear and fitness fashion.

Shop Top Women’s Athletic Wear Brands

  • Sweat Equity: Inside the New Economy of Mind and Body by Elizabeth Wissner-Gross — Amazon
  • Athleisure: The Rise of the Fitness Fashion Industry by Sarah Jane — Amazon (fictional example for illustration)
  • The Sports Bra Bible: How to Choose, Fit, and Wear the Perfect Sports Bra by Dr. Jane Smith — Amazon (fictional example)

❓ FAQ: Your Burning Questions, Answered!

woman in white tank top and gray leggings lying on gray yoga mat

When it comes to running, Nike, Lululemon, and Adidas dominate the scene due to their advanced moisture-wicking fabrics, excellent support, and innovation in footwear technology. Nike’s Dri-FIT ADV fabric and Adidas Ultraboost shoes provide superior comfort and performance. For trail running, brands like Athleta and Patagonia offer durable, weather-resistant options. Plus, Sweaty Betty and Buffbunny are gaining traction for their stylish, functional running gear designed with a female athlete’s body in mind.

Read more about “15 Best Discount Athletic Wear Brands to Score in 2025 🏃‍♀️💥”

What are the best women’s athletic wear brands for yoga and studio workouts?

For yoga and studio workouts, comfort and flexibility are paramount. Lululemon’s Align™ leggings are legendary for their buttery-soft feel and second-skin fit. Alo Yoga blends high fashion with performance, perfect for those who want to look as good as they feel. Beyond Yoga offers luxuriously soft fabrics with inclusive sizing, making it a favorite among yogis. Athleta provides versatile, breathable options that transition well from studio to street.

Read more about “Which Athleisure Brand Reigns Supreme? Top 20 Picks for 2025! 🏆”

Which women’s athletic wear brands offer plus-size options and inclusive sizing?

Inclusivity is no longer optional — it’s essential. Brands like Athleta lead with extensive plus-size ranges (up to 3X) and petite/tall options, ensuring a great fit for all body types. Girlfriend Collective offers sizes up to 6XL with sustainable fabrics, and Fabletics provides a wide plus-size range with trendy styles. Beyond Yoga and Senita Athletics also champion body positivity with inclusive sizing and designs that cater to diverse shapes.

What are the top sustainable women’s athletic wear brands for eco-conscious consumers?

If sustainability is your priority, Girlfriend Collective is the gold standard, using recycled materials and transparent manufacturing processes. Athleta, a certified B Corp, commits to sustainable fabrics and ethical practices. Patagonia is a pioneer in environmental activism and sustainable production. Other brands making strides include Outdoor Voices and Lululemon, which are incorporating recycled fibers and water-saving dyeing techniques.

How do I choose the right sports bra for my workout?

Choosing the right sports bra depends on your activity’s impact level. For low-impact activities like yoga or walking, a light-support bra with comfortable straps is sufficient. Medium-impact bras suit cycling or hiking, offering moderate support. High-impact activities like running or HIIT require bras with maximum support, often featuring encapsulation and compression. Always look for adjustable straps, wide bands, and moisture-wicking fabrics to ensure comfort and protection.

Read more about “What Is the World’s Largest Athletic Apparel Company? 🏆 (2025)”

How can I ensure my athletic wear lasts longer?

Proper care is key! Always wash your activewear inside out in cold water, avoid fabric softeners, and air dry to preserve elasticity and fabric integrity. Store leggings folded, not hung, to prevent stretching. Avoid mixing your gear with heavy fabrics like towels or denim during washing to reduce pilling and abrasion. Following these steps will keep your gear fresh, functional, and flattering for many workouts to come.

Read more about “What Do You Wear to a Fitness Class? 15 Must-Have Essentials for 2025 💪”

If you want to dive deeper into Buffbunny’s empowering collections designed for every body type, check out their official site above — it’s a treasure trove of stylish, supportive gear that celebrates strength and femininity.

Ready to upgrade your wardrobe? Let’s get moving — in style, comfort, and confidence!

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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